When Sandy knew she was going to be a mom, she immediately looked for a baby store near her home in Edmundston, New Brunswick. But there was nothing, except for the big box stores. That's when the mother-to-be and entrepreneur had the idea of opening a baby boutique close to her store: Au Bout Du Monde (Boutique ABDM).
New parents, grandparents and other family members have quickly adopted the one and only store dedicated to babies in New Brunswick. So much so that ABDM Mini is now flying on its own wings with a new and distinct identity: Hello & Co.